Emily Bone
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Changing the Game: How NIL is Reshaping College Football
During the 2012 college football season, Johnny Manziel’s remarkable ascent to stardom enthralled fans nationwide. His historic achievement as the first freshman to claim the Heisman Trophy highlighted his extraordinary talent and playmaking prowess, fundamentally reshaping perceptions of the quarterback role in collegiate and professional football. Nevertheless, despite the soaring sales of Manziel’s jerseys and his captivating on-field displays, financial compensation remained elusive for not just Manziel but all athletes who breathed vitality into the sport.1
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